Author Interviews How to Appear on Podcasts for Book Promotion

Author Interviews How to Appear on Podcasts for Book Promotion Author Interviews: How to Land Appearances on Podcasts for Book Promotion Author interviews via podcast appearances are one of the best ways to build authority and reach targeted audiences of ideal readers, as well as promote your book.Best of all, once you’ve appeared on a podcast, you’ll be able to use your interview as proof of your expertise and experience when you pitch to other podcasts.This is especially beneficial if you self-published a book since you dont have the support of a big publishing house- youre doing all the book marketing on your own!And this is a powerful way to spread the word about all the good your book can do.Heres how to land author interviews:Do your researchRate and review the podcastFeature the podcast hostsTailor your pitchOffer ideas related to your bookLeverage common connections you haveSend samples of previous author interviewsCreate a one-sheetDeliver value firstNOTE: If youre ready to turn being an author into a real career, check out our Sell More Books Program where we teach you how to build sustainable income with book sales. Learn more about it hereWhy do you need author interviews?Author interviews are beneficial for authors to spread the word about themselves as an author as well as their new and previous books.Think about author interviews the same as celebrity interviews when they have movies or TV shows premiering.Heres how author interviews can benefit you:You will reach a new audienceYour audience will be more receptiveYou market yourself as an authorYou market your newest book launchYou can market any previous books you haveYou will gain a larger social platformYou will sell more booksOverall, author interviews can only help you in your quest to become a full-time author by offering you book marketing opportunities.Check out this example of how beneficial an author interview of our very own Student Success Coach, Lise Cartwright, can be below. Its available both on our Youtube channel and Podcast. With over 8700 views on Youtube and many listens on the podcast, this inter view certainly helped maintain her passive income through books.How to Get Author Interviews on PodcastsBelow, you’ll discover 9 simple strategies to stand out in the eyes of podcasters and land author interviews on their shows.#1 Do your researchFirst of all, listen to the show before reaching out to podcast hosts. Podcasters are often approached by an author who sends generic emails proclaiming â€Å"I love your show,† and then ask to become a guest to promote their book.Other times, they’re approached with specific pitch letters, but the fit isn’t right.The reason for the mismatch usually is that the author who is pitching hasn’t listened to the show.If it feels like a chore to listen to the podcast, that’s a sign that you might be better off reaching out to a different podcast host.After all, you want to find podcasts that are in your niche, which usually happens to be those you listen to anyways.Here are a few things to ask yourself wh en you want to reach out to a podcast for an interview:Do you listen to them on your own?Do you resonate with their core message/theme?Are you involved in their community on a regular basis?Would you be proud to be a featured guest on their podcast?Are you a fan of past featured guests?Answering these positively will help you determine which podcasts to reach out to. Without doing the proper research, you could wind up upsetting the hosts and burning those bridges.#2 Rate and review the showOnce you’ve listened to a show, subscribe to it on iTunes. Then, rate and review, too.Ratings, reviews, and subscriptions help the podcast’s ranking. Most importantly, reviews are a powerful form of social proof that will encourage new people to listen.Mention the review when you submit your pitch. For example, you could write, â€Å"Listening to John Doe’s description of his struggle to grow his business in spite of his terminal disease was truly inspiring. Now, when thing s get tough, that message keeps me going. That’s why it was such a pleasure to write a 5-star review of your show on iTunes.†Your message will bring awareness to what you’ve done to support the show, greatly increasing your chances of landing a guest spot.#3 Feature the podcast hostsIf you currently have a podcast or YouTube channel, invite the host to be featured as a guest.By being on your show, the podcasters will learn about your background, and most importantly, about your book. In many cases, they’ll be compelled to invite you as a guest.Even if the podcast hosts don’t ask you to be on their show, they’re still much more likely to say yes when you ask them. Also, I send a copy of my book to my podcast guests, who in many cases write a review of the book on Amazon and then offer to have me on their show.If you dont have a podcast, then feature them on your social media or website.You could also write a blog post about the main lessons l earned from the show, and tag the host on social media when the article is published. Be cautious when applying this strategy, however.A subpar article, a half-hearted effort to capture what’s valuable about the show, or overblown praise will probably backfire.#4 Tailor your pitch to the host’s story and the mission of the showWhen I first pitched my ideas to Dave Lukas, host of the Misfit Entrepreneur Podcast, I mentioned how much I loved that he’d created the show as a legacy for his daughter.When he learned that I related to and understood his mission, it was easy for him to agree to have me on his show.You can do the same. Find out why they do what they do, and if it resonates with you, then center your pitch around that.Here are a few tips for tailoring your pitch to land your author interview:Mention something you learned from their showMake a connection from yourself to the shows mission and themeConnect your books message with their showsDoing this will help you reach podcast hosts much more effectively and show them youre a great fit for their show.#5 Offer three unique ideas related to your bookBefore I submit a pitch, I research the episodes in the past two to three months to see if anyone has explored the topics I have in mind.If my topics are fresh, I submit them. If not, I reposition my expertise with a different angle.My book is about influencer marketing. If I notice that only three weeks prior, another guest talked about influencer marketing as part of a business’s marketing mix, I pitch a different aspect of the topic, such as â€Å"how to build a list of subscribers with influencer marketing,† or â€Å"how to initiate connections with social media influencers to launch your book.†Resist the temptation to speak about a topic that deviates from your book. If you do that, your interview will probably not bring in new book sales.I encourage you to take a moment right now and write down three to five to pic ideas based on the core message in your book, which you can modify depending on the targeted show.#6 Leverage common connections you have with the hostWho do you think has a better chance to get a last-minute appointment with a busy hair stylist: a complete stranger or the friend of a current customer?The same idea applies to landing guest appearances on a podcast. Common connections matter.Often, when I appear on a podcast, the host will offer to introduce me to other podcast hosts who might want to have me as a guest.This is one of the easiest ways to secure future guest appearances.You might not even need a formal introduction. When you pitch, just mention that you know one or more of their previous guests.The idea is to find common ground.#7 Send samples of previous interviewsIn every podcast pitch I submit, I include links to three of my most relevant and significant podcast appearances.Those podcast interviews are relevant because they’re ideal for the audience of the new podcast I’m targeting, and they’re significant because they have reached large audiences.If you haven’t had podcast appearances yet, I encourage you to create audio or video clips with valuable content relevant to your audience that you publish on your site, and use those links as samples for the host.Even though samples of actual podcast interviews are much more powerful, the mere fact that you have a sample of your work will help you stand out among the competition.#8 Create a one-sheetTo save yourself time and effort, and to show your professionalism, I suggest you create a â€Å"one-sheet.†A one-sheet is a document thats a summary of who you are and what you offer as a guest.You could send the link to your one-sheet with your pitch, or use the information within the one-sheet to complete your guest request form or email pitch.Regardless of the situation, having this document readily available will save you time and effort.The main elements o f a one-sheet are: BioHeadshotPotential interview topicsTalking pointsRelevant linksAffiliate linksContact informationHeres an example of my own, personal one-sheet and what all the below information looks like compiled into, well, one sheet.Now lets delve into what each of these sections needs.BioCreate different versions of your bio (50-, 100-, 150-, and 200-word bios) so you’re ready when the podcast host asks you for a specific length. If you’re submitting the entire one-sheet, include the 100-word version of your bio in it.The bio should mention your book (even if you haven’t published it yet), and other credentials as proof of your expertise, along with at least one personal tidbit about yourself.HeadshotIt’s standard for all podcast guests to submit their profile picture before they’re interviewed. Invest in a professional photographer.No selfies, please!Potential interview topicsList no more than seven topics related to your book you could explore as a guest.You can check back to step number 5 if you need to generate some.Talking pointsSome hosts will ask you to provide talking points for the topic you’ll explore. Others favor a free-form style, and will lead the interview as an informal conversation.In either case, you should be prepared to provide talking points within 48 hours of being approved as a guest, though you can double check with the podcast host for specifics about this.Relevant linksInclude links to your main website, your book, your free offer for the listeners, and your primary social media pages.Depending on the host, you might also be asked to provide an affiliate link to a free download or low-ticket offer. In most cases, providing affiliate links isn’t required, but having the ability to create such a link on demand will help you stand out.If you’re submitting the one-sheet, then just write â€Å"Affiliate link for free download available.†Contact informationInclude your email address and phone number.Having your one-sheet ready will allow you to simply copy and paste the information when you complete guest request forms or pitch via email.#9 Always aim to deliver value firstAbove all, remember that your primary goal is to deliver value to your audience, and book sales will be a natural result of that value. If instead you approach the podcasters with the only intention to sell more books, they might simply ignore you.When you submit your pitch, always start what ifs a personalized explanation of why you are a fan of the show and how you can inspire and educate its audience.Then, mention your book as an additional asset listeners may benefit from.Value First!Good luck landing your author interview!After you land your first podcast appearance, itll be much easier for you to land the next. When you least expect it, the word about your book will have spread and you will make a much greater impact with your message.What matters most is that you take a ction and start reaching out to podcast hosts. You- and your book- deserve to be known!Ready to become a successful author?No successful author started from nothing.They had to work hard and earn their place by learning and applying what they learned when writing a book.Heres how you can learn more about how to become a successful author because youll never get there if you dont start today.

Pro gun control Essay Example | Topics and Well Written Essays - 1750 words

Pro gun control - Essay Example The essay dwells upon pro gun control, its advantages and disadvantages. To ensure that the regression models used for the study were valid, diagnostics were employed on the regression statistics used. In particular, the LIML regression models used for the study were tested for â€Å"multicollinearity, heteroskedasticity, outliners, normally distributed errors, and non-linearity† and were deemed to have adequately passed the test. In other words, the LIML regression model used was tested for possible conditions that may invalidate the results and was deemed to have passed the applicable tests or regression diagnostics. The LIML regression was applied on 39 cities covering Asia, Africa, Latin America, Europe and countries on other continents. The sample of cities in Altheimer’s 2010 study includes cities from developing, as well as developed countries. Unfortunately, it is not clear whether the sample of 39 cities used was a random sample, purposive, or a convenient sample. Further, no US city was included in the sample. However, the data covered by Altheimer in 2010, was â€Å"the most far reaching comparable crime victimization data† as of 2010. Based on the foregoing, what appears reasonable to conclude is that the case for gun control continues to rest on good merit. First of all, the latest research provides scientific and statistical evidence to the merit of the view that gun control can reduce violent crime. Further, the statistical tool employed to assess data related to the correlation between violent crime and ownership.

Comparing Plato and Hobbes Essay Example | Topics and Well Written Essays - 500 words

Comparing Plato and Hobbes - Essay Example This is true that Hobbes is the creator of the present times’ suburbia.  For Hobbes, the safety of the suburban housing developments that shows a number of TV programs on a ten-minute delay is the best that any of us can wish for.  He has been at the center of quenching any hopes, there are, with respect to old moral philosophers for which much has already been written in the books. The greatest good for Hobbes, then, is safety, and he stops at nothing short than to achieve it. The fact that Hobbes does not believe in any greatest good or utmost aim is significant to his conception of justice because this specifically rules out any possibility of a natural form of justice at all.  Religion thus for that matter is a creation of man and God has become no less than immaterial to any future conversation concerned with justice.  Without God, and without some greater, natural good, justice becomes something invented by man.  Hobbes leaves us with a conception of justice which involves nothing more than minding the laws that are possessed with the sovereign. Hobbes has assumed that man would rather choose to leave the state of nature, where there is no justice or for that matter any kind of injustice and thus build an agreement with the sovereign whereby this will form the basis for the ultimate creation of justice itself.  As stated down by Hobbes, one must agree to accept justice as simply keeping one’s agreements; this is specifically because th ere is nothing more and in essence nothing better than God. Hobbes has factually rejected the notion of justice attached with the haughty philosophers but he has quite a few things in common with that of Plato, who has also set out to create a Leviathan or to a certain extent a particular metropolis, in The Republic of Plato.

SATS Air Cargo Essay Example | Topics and Well Written Essays - 1750 words

SATS Air Cargo - Essay Example Correspondingly, the organizational operations of SATS have also seen changes over the years owing to the changing nature of its customers. With the increasing number of customers in the cargo sector of the airline market, SATS initiated the SIA Superhub 2 also known as the Airfreight Terminal 6 in the year 2001 with an investment of around $270 million. This approach of the company accompanied it with the ability to handle 800,000 tonnes of cargo per year, which was also accounted among the biggest capacities during that time. Furthermore, the customers in the cargo handling sector of the airline industry have also become more attracted towards online web based operations in course of time. Contextually, SATS introduced the web-based cargo tracking services in the year 2003 in order to meet the changing expectations of the customers (SATS 20111). Increased Competition With the augmented number of operations of various companies in the cargo sector of the airline industry, the compet ition has become more intense. ... This step of the company ensured the loyalty of the customers with the company for a longer period of time. Moreover, in similar regard, it has also introduced a new brand promise to the customers, which further states as â€Å"One with you† (SATS 20111). Furthermore, since there are various numbers of companies offering similar kind of products to the customers, only effective or innovative services would ensure enhanced operational services for any company including SATS. To comply with this aspect, the company has been continuously changing its service offering patterns to the customers so that their valuable association with the company continues for a longer period of time (SATS 20111). Part 2- SATS Air Cargo Competition SATS DHL Singapore Airlines Market Share .0019% 11.49% .0.02% Share Price as of Submission .31% (2013) Singapore Exchange 1.03 % (2013) (Singapore Exchange n.d.) .48% (2013) (Singapore Exchange n.d.) Stock Turnover 27.70 (2013) (Singapore Exchange n.d.) 2 3.56 (2013) (Singapore Exchange n.d.) 35.50 (2013) (Singapore Exchange n.d.) Revenue 2008- S$1,062,094 2009- S$ 1,538,906 2010- S$ 1,729,131 2011- S$ 1,685,413 2012- S$ 1,818,992 (SATS 20112) 2008- S$ 7,474,908,000 2009- S$ 6,175,362,000 2010- S$ 7,525,278,000 2011- S$ 8,223,343,128 2012- S$ 8,405,745,600 (Deutsche Post AG 2013) 2008- S$ 186,245 2009- S$ 181,752 2010- S$ 145,834 2011- S$ 159,980 2012- S$ 169,157 (Singapore Airlines 2012) Resources People: The chairman of the Edmund Cheng Wai Wing was appointed in the year 2012. Apart from him, there are also some other crucial members altogether forming the management team of the organization. Brand Position: With more than 60 years of operations in the airline industry, the company has acquired the reputation to be called as one of

Eating Disorders in Males Essay -- Biology Essays Research Papers

Eating Disorders in Males Eating disorders are largely considered to be a "female disease". Statistics seem to validate this perception – of the estimated five million-plus adults in the United States who have an eating disorder, only ten percent are thought to be male ((1)). Many professionals, however, hold the opinion that these numbers are incorrect – it is impossible to base the statistics on anything other than the number of adults diagnosed with eating disorders, and men are much less likely than women to seek help for such a problem ((2)). This means that the male population probably suffers more from eating disorders than the numbers show. The fact that the number of men who suffer from eating disorders is larger than most people think, and the fact that most people do not consider men to be susceptible to eating disorders at all, raise the question of whether or not we treat men who may have an eating disorder the same way we treat women. Simply put, this knowledge begs the question: is it more dangerous to be a man with an eating disorder than it is to be a woman with one? For quite some time, there was a great deal of debate within the medical community as to whether or not men develop eating disorders for the same reasons that women do ((2)). Since very few men are willing to participate in treatment and study programs for people suffering from eating disorders, there was little way of knowing what psychological factors triggered disordered eating in males. A study published in the April 2001 issue of an APA journal, which looked at men with eating disorders and compared them to women with eating disorders and men without eating disorders, found that "men are generally very similar to women in terms of co... ... them on the early signs of an eating disorder in their child. It is also important that doctors be aware of the possibility that one of their male patients may have an eating disorder, and that they treat any of the symptoms that would lead them to believe a female patient had an eating disorder just as seriously when those symptoms occur in a male patient. By working to erode the assumption that eating disorders are fundamentally un-masculine, we assure that men feel able to seek the same help that as women. Internet Sources: 1) http://www.jsonline.com/alive/news/aug00/eat14081300.asp 2) http://www.medem.com/search/article_display.cfm?path=\\TANQUERAY\M_ContentItem&mstr=/M_ContentItem/ZZZ0626R6LC.html&soc=APA&srch_typ=NAV_SERCH 3) http://www.something-fishy.org/cultural/issuesformen.php 4) http://mentalhealth.about.com/library/sci/0401/blbul401.htm

US Bakery Industry

The US bakery industry has combined annual revenue of nearly $25 billion from commercial bakeries and nearly $2 billion from small retail bakeries. There are about 2600 commercial bakeries in the US and 7000 small retail bakeries. Some of the leading companies within this industry include Interstate Bakeries and Flower Foods as well as smaller divisions such as Sara Lee and Nabisco. The commercial bakery segment is highly concentrated with 80% of the market held by 50 large bakeries. On the other hand, the retail bakery segment is highly fragmented.Larger bakeries dominate the market because they have greater economies of scale in procurement, production and distribution. The industry is also characterized by high automation. However, the end bakery product is generally low value and but the stable demand is sufficient to generate modest revenues for most players in the market. The most commonly sold bakery items include baked breads (white, wheat and rye), rolls, muffins, buns, bage ls and croissants. Other popular items include cakes, pies, pastries and doughnuts. (Industry Overview: US Bakery Industry; Hoovers Online)Competition is tough but differentiation can be attained through automation. Although baking is a low-technology business, the larger the bakery facilities and the more automated the facility the bigger the profits for that company. This is because in large automated facilities, labor costs can be reduced significantly and maximum production can be attained. However, since bakery products are highly perishable, large facilities are only sensible for bakeries which have high sales and do not maintain a great deal of inventories.Bakeries also face competition from coffee outlets and fast food outlets since most of them also carry bakery style products such as bagels, pastries, doughnuts etc. Commercial bakeries again enjoy a commanding position because they can act as suppliers to these outlets while smaller retail bakeries sometimes have to suffer since customers have more inclination to go to fast food outlets then to visit a bakery. Moreover, customer trends are rapidly changing.There was a time when the average consumer desired freshly baked products but now consumers are willing to purchase packaged products and believe that they are safe, easy and convenient to use. Thus, packaged bakery snack products are also snatching the share from retail bakeries which offer freshly baked products to the consumers. (US Bakery Trends) Consumer demands and preferences are also changing constantly. Today, customers have become more health conscious and demand low fat and fat free products. Moreover, customers are now increasingly aware and quite educated.They have detailed information about nutrition and quality issues and have sophisticated tastes and preferences. That is why the industry has seen a growth in non-traditional bread products such as bagels, flat breads and organic products. Bakeries have had to change their strategies and their technological capabilities in order to keep up with the changing customer demands and preferences. (Bakeries and Snacks: 2005) Bakeries are affected by external factors such as volatile prices of raw materials. Most baked goods use ingredients such as flour, sugar and vegetable oil.These are global commodities with fluctuating prices so it is important for both commercial and retail bakeries to make intelligent and proactive purchase decisions. Flour is the primary ingredient in baked goods and accounts for the largest cost element for bakery products. Wheat prices are quite volatile and this can have a significant impact on profit margins. Price of butter has a similar impact and many bakeries have switched from butter to vegetable oil but again quality has to be maintained in order to sustain a competitive position within the industry.The US bakery industry also has a growing export segment. Since the 1990s exports of US bakery products have been increasing consistently. It is expected that exports of US bakery products will exceed $250 million by the middle of the decade if not higher. Some of the core reasons for the growth in exports include rising incomes, increasing populations, growing tourist industries, reduction in trade barriers and an overall increase in global demand for baked goods.The main factors hindering export growth are demand for freshness and transportation limitations. However, with the improvement of technology, bakeries are now able to produce products that overcome these limitations. Moreover, there is always a demand for baked mixes, cookies and dough’s that can be easily packaged and transported and that have longer shelf lives. The biggest customer of US baked goods is Canada. It is a huge market and Canadian customers have similar tastes to US customers.It is estimated that nearly half of US bakery products are consumed by Canada. (Clair, Thomas: 1992)Bibliography1. Industry Overview: US Bakery Industry. Hoovers Online. Retrieved May 5th 2008 http://www. hoovers. com/bakeries/–ID__91–/free-ind-fr-profile-basic. xhtml.2. Clair, Thomas. (1992) Bakery products exports on the rise. AgExporter. Retrieved May 5th 2008 http://findarticles. com/p/articles/mi_m3723/is_n1_v4/ai_11754641/pg_2.3. The Canadian Bread and Bakery Industry. Agriculture and Agri Food Canada. Retrieved May 5th 2008 http://www4.agr.gc.ca/AAFC-AAC/display-afficher.do? id=1171653091262&lang=e.4. Bakery industry cashes in on wholegrain trend. 2005. Retrieved May 5th 2008 http://www. bakeryandsnacks. com/news/printNewsBis. asp? id=62237.5. Eyre, Charlotte. US Bakery markets beckons for Vivartia. Retrieved May 5th 2008 http://www. cee-foodindustry. com/news/ng. asp? id=83797-vivartia-nonni-s-wind-point-partners.6. US Bakery Trends. Retrieved May 5th 2008 http://www. bakeinfo. co. nz/industry/trends/article. php? id=43.

Barbie Essays - 1716 Words

Barbie Since the beginning of time, toys have often been an indicator of the way a society behaves, and how they interact with their children. For example, in ancient Greece, artifacts recovered there testify that children were simply not given toys to play with as in the modern world. The cruel ritual of leaving a sick child on a hillside for dead, seems to indicate a lack of attention to the young (Lord 16). The same is true of today’s society. As you can see with the number of toy stores in our society, we find toys of great value to our lives and enjoy giving them to children as gifts. Ask just about any young girl what she wants for Christmas and you’ll undoubtedly get the same answer: â€Å"A Barbie.† But what exactly has caused†¦show more content†¦In fact, the Barbie doll was so popular that three years after her release in 1959 Mattel was still filling orders from her first year (Long 17). It wasn’t until the late 1960’s that critics began â€Å"comparing Barbie to a Playboy Bunny and calling her a corrupter of youth† (†Bad Girl† 3). One woman commented, â€Å"She’s an absurd representation of what a woman should be† (â€Å"Bad Girl† 3)-–and that’s exactly what many others thought she was, too. With such impossible real-life measurements of 5’9† tall, 36†-18†-33† bust, waist, and hip (Benstock and Ferriss 35), it’s easy to see why mothers across the country banned the doll from their homes and refused to let their impressionable young daughters be influenced by a piece of painted plastic (Bestock and Ferriss 35). Since dolls have often been responsible for teaching children what society deems important or beautiful, many concerned parents wondered why Mattel did not design a doll that taught more valuable lessons than dressing pretty and being dangerously skinny (Edut 19)? Who said a runway model was best suited for teaching a child what is beautiful anyway? â€Å"According to a Mattel spokesperson, a Kate Moss figure is better suited for today’s fashions† (Edut 19), and that is one reason why Barbie must be so disproportional. Actually, another reason for Barbie’s anorexic figure can be traced back long before Kate Moss and the fashion runway. Barbie wasShow MoreRelatedBarbie And The Barbie Doll1006 Words   |  5 Pageslays, Barbie. You might be wondering who this Barbie person is. I am not talking about a real person. I am talking about Barbie, the doll. B. Girls all around the world grew up playing with a Barbie doll. When first released she was a plastic, white skinned, thin, long legged teenage girl. She wore a tiny black and white stripped bathing suit with a pair of sunglasses sitting upon her head on top of her blonde colored hair. C. The whole philosophy of Barbie was that through the Barbie doll littleRead MoreHippie Barbie1064 Words   |  5 PagesHippie Barbie, written by Denise Duhamel uses the symbols of the contemporary life of the fairy-tale lifestyle into reality. The words and ideas used in this narrative poem give fantasy a different perspective. It is inferred that the speaker is a female Barbie specialist, who reflects her knowledge by using the popular Barbie doll as the main character. Throughout the poem, she gives key points that have female perspective; for instance, kissing Ken, thinking about having mixed-race children, andRead MoreIn a Barbie World1972 Words   |  8 PagesIn A Barbie World! A culture that is saturated by consumerism can be referred to as a consumer culture. Barbie can be used as a tool for consumer culture because she is perceived to be the perfect woman, an unattainable achievement. Barbie has the perfect man, Ken; she has her dream house, and car, and even a dream closet. 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Also, recent studies have shown that the average American girl between the ages of three to eleven owns ten Barbie dolls, according to â€Å"Barbie† by Sara Pendergast. So, what has led to so much controversy towards the beloved Barbie. Well, the major obsession regardingRead MoreThe Barbie Phenomenon Essay1049 Words   |  5 PagesThe Barbie Phenomenon The Barbie phenomenon took the world by storm. The creation of the eleven and one–half-inch tall â€Å"glam gal† didn’t begin at a large corporation’s drawing board, as some might think. She actually came straight from the hands of her loving â€Å"parents†, Ruth and Elliot Handler. The Mattel Corporation, founded by Ruth and Elliot Handler, has successfully marketed the Barbie doll for over four decades and still continues to sell the doll throughout the world. It is amazingRead MoreBarbie vs. Bratz Essay794 Words   |  4 PagesBADM 372: Advertising Case 2: Barbie vs. Bratz 1. Provide an analysis of the Mattel Barbie brand. What factors shape perceptions of the brand in the eyes of parents and young girls? Barbie was billed as â€Å"a shapely teenage fashion model,† and made her first appearance at the American Toy Fair in New York City and soon became a hit. (http://www.brandchannel.com/features_profile.asp?pr_id=160) Barbie was then and still is a popular doll for young girls. In the beginning she was popular because